"Many girls start using it to look like the conventional idea of what beauty is, whereas for me, I wore black eyeliner because I felt that way. She said she started wearing make-up when she was 13, with music as an influence. Von D covered her entire body with the concealer for a promotional shoot when the product was released.įor the newly minted beauty guru, her passion for cosmetics is not directly linked to beautifying oneself.ĭuring our interview, Von D sported one eyelid with blue eyeshadow while the other was in light pink. It was more of saying that if you have the freedom of having tattoos, you should have the freedom of covering them when you feel like it." "But it wasn't about telling people what they should look like. because people were saying, 'Well, you have tattoos, why would you want to cover them?' She added: "(But) I received a lot of backlash. "If it can cover tattoos, imagine how good it would work for dark circles under your eyes." ![]() "So I figured it would be a great idea to create a product (that could do it). 1 request from people when they go into Sephora is how to cover up a tattoo for a wedding. In an interview with The New Paper, Von D said: "I think the No. 1 brand in Sephora here, Malaysia and Thailand, after launching earlier this month.īut one product that caused a bit of a stir among tattoo fiends when it was first released in 2009 was the Lock-It Concealer, which boasted enough coverage to cover tattoos. And Kat Von D Beauty is currently the No.
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